Brewing Fall Vibes: Aroma Joe’s Pops Up in New York
What’s new (and exciting)
This is our first Aroma Joe’s in New York State.
We launched our seasonal Poppin’ Pumpkin Latte early this year — available hot or iced — and will keep it on the menu through November 2nd.
Every beverage is handcrafted, with no automation. We pull espresso shots by hand, brew coffee fresh, and let customers choose from regular or plant-based milks, sauces, and flavorings.
Instead of a drive-thru speaker, we embrace face-to-face ordering at the window. Baristas take orders directly and chat with customers — bridging the gap that many chains leave void.
The Troy location is open daily from 5:15 a.m. to 8:00 p.m.
This media spotlight reinforces several pillars of what makes Aroma Joe’s stand out:
Localized brand storytelling: The “barista at the window” approach makes our customer interactions memorable — something that big chains often lose.
Early season rollout: Launching seasonal drinks ahead of the curve shows agility and confidence in our product development.
Strategic market expansion: Being the first in NY gives us a foothold in a new region — and opens doors for further growth.
This kind of press is validation: when local media recognizes us for doing something different, it helps with brand awareness, recruiting, and consumer trust.
Check out the original article on WNYT:
Local coffee shop serves up fall flavor with a pop