History & People First Culture
We strive to be community driven and follow that up with a trusted, tasty product. To join us, you must share our mission.
History & People First Culture
We strive to be community driven and follow that up with a trusted, tasty product. To join us, you must share our mission.
Our Journey: From Humble Beginnings to Rapid Growth
The first Aroma Joe’s establishment opened its doors in East Rochester, New Hampshire in 2000, founded by four cousins from Maine – Marty and Tim McKenna and Mike and Brian Sillon. They shared a love for coffee and a commitment to spreading positive energy to their customers and communities. Their inspiration came from recognizing the shortcomings of their competitors, who offered impersonal service, low-quality products, and little innovation.
Aroma Joe’s rapidly became a cherished community hub in both Maine and New Hampshire, appealing to more and more people with its unique approach. In 2012, with the support of Loren Goodridge, a respected Subway franchisee and Development Agent, Aroma Joe’s began offering franchise opportunities. Today, there are over 100 shops in the north-east and that number is rapidly growing.
Quality & Sustainability
Our unique coffee blend is cultivated in a sustainable manner, ethically sourced, and carefully roasted in Maine. The 100% Arabica bean blends used for each custom beverage are all 100% Rainforest Alliance Certified, guaranteeing not just sustainable and ethical sourcing, but also a more flavorful, rich, and smooth taste.
The origin of your daily coffee is important! Aroma Joe’s exclusive coffee blends are uncommon in the industry since they are both artisan roasted and 100% Rainforest Alliance Certified – a source of pride for us! We handle each bean with equal care, passion, and commitment to excellence. Since the introduction of our new Coffee Program in 2018, we have stayed committed to providing our customers with a high-quality, ethically-sourced exclusive coffee blend that can be enjoyed as hot coffee, iced coffee, or espresso-based beverages, ensuring lasting customer loyalty.
Cultural Alignment
Finding the Perfect Match - Not Everyone Meets Our Approval
At Aroma Joe’s, we are firm believers in the importance of finding the perfect match. Our approach emphasizes the alignment of culture, market presence, and financial obligations to guarantee success. We collaborate closely with prospective franchisees to assess whether our opportunity is an ideal fit for them.
Do you possess qualities such as being sociable, industrious, community-oriented, and committed to supporting others’ development? You could be the ideal candidate for becoming our next Aroma Joe’s franchisee.
“It’s more about helping the people around us, whether they’re customers or staff… I’ve really enjoyed teaching and coaching our young people, helping them grow not just as baristas but as individuals too. The Aroma Joe’s community is about making a positive impact, and that’s what got me into it.”
Rob Hanson
MULTI-UNIT FRANCHISEE
“This brand is so passionate about the people involved in it and dedicated to their success. It’s a family dynamic. Kind of like wanting your siblings to succeed. Loren, the CEO, he has time for everyone and it’s not all just about business decisions. This is the best thing I’ve ever done.”
