The Coffee Franchise
Positively Changing Lives & Communities
Join AJ’s Nation and benefit from the market disruptor success of our handcrafted coffee, espresso and proprietary AJ’s Rush Energy drinks. With multiple revenue channels, it’s a franchise opportunity not to be missed, in a market that constantly shifts in our direction.
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The Coffee Franchise
Positively Changing Lives & Communities
Join AJ’s Nation and benefit from the market disruptor success of our handcrafted coffee, espresso and proprietary AJ’s Rush Energy drinks. With multiple revenue channels, it’s a franchise opportunity not to be missed, in a market that constantly shifts in our direction.
Download Investor Magazine
Aroma Joe’s Growth is Fueled by our Insanely Loyal Following!
Aroma Joe’s has established itself as a major disruptor in the highly-competitive coffee space with new and existing customers. Some of our franchisees have joined us because they started as fervent fans, some because they love our culture and others for the chance to join a quickly growing brand with limitless potential. Our craft roasted, ethically sourced and sustainably harvested coffee blends, proprietary AJ’s Rush® Energy drinks and unparalleled customer service distinguish us from competitors.
$2 Million*
Our top franchisees are knocking it out of the park with almost $2 million in revenue.* See item 19 in our Franchise Disclosure Document (FDD) for full details.
125 + Shops
More than 100 locations across eight states, with many more to come. Now is the perfect time to join Aroma Joe’s.
Costs and Fees
Fuel Your Investment Portfolio with Coffee
The starting investment required to open an Aroma Joe’s coffee franchise is $178,700 to $1,825,221. This amount covers a franchise fee of $25,000. Military members and honorably discharged veterans are eligible for a discounted franchise fee of $12,500. Like any new business, having sufficient capital for initial growth stages is crucial. (Refer to our 2025 FDD Items 5 and 7 for specifics on startup costs and franchise fees)
Minimum Required Liquid Capital: $200,000
Franchise Fee: $12,500 – $25,000
Required Net Worth: $350,000
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Industry Growth & Demand
Customers Demand Better in a Booming Coffee Market
The coffee market is experiencing significant growth due to several key factors. Consumers are increasingly seeking quick and easy options to satisfy their caffeine cravings, and coffee shops, especially drive-thru concepts provide the perfect solution. Additionally, the quality of coffee has become a major consideration for consumers. They are willing to pay a premium for high-quality, ethically sourced coffee beans that deliver a superior taste experience. This increased demand is leading more and more customers away from the major major chains, opting for locally owned, socially thoughtful brands.
43% Demand Better
Research shows that 43% of coffee consumers say they are influenced by ethical, environmentally friendly, or socially responsible coffee options. This number continues to grow as the next generation of customers put even more emphasis on these qualities.
Source: New Ground Coffee Magazine
Convenience with Care
In a world where human interactions continue to decrease in the name of convenience, at Aroma Joe’s, you don’t have to choose. No intercoms means being greeted by a smiling face and a direct human connection without sacrificing speed or quality of service.
Community Engagement
Studies indicate that consumers select coffee shops that reflect their social values. At Aroma Joe’s, we know this from experience, since community engagement has been an instrumental part of our foundation, culture, and the success of our shops.
Source: Foursquare Research
Mission and Values – We’re Very People-y
Aroma Joe’s was founded on the brand promise to positively impact people. We are proud to partner with amazing coffee farmers and other suppliers to bring our customers the very best products in an environment of positive energy.
Mission and Values – We’re Very People-y
Aroma Joe’s was founded on the brand promise to positively impact people. We are proud to partner with amazing coffee farmers and other suppliers to bring our customers the very best products in an environment of positive energy.
Download Investor Magazine
