What’s new (and exciting)

• This is our first Aroma Joe’s in New York State.

• We launched our seasonal Poppin’ Pumpkin Latte early this year — available hot or iced — and will keep it on the menu through November 2nd.

• Every beverage is handcrafted, with no automation. We pull espresso shots by hand, brew coffee fresh, and let customers choose from regular or plant-based milks, sauces, and flavorings.

• Instead of a drive-thru speaker, we embrace face-to-face ordering at the window. Baristas take orders directly and chat with customers — bridging the gap that many chains leave void. 

The Troy location is open daily from 5:15 a.m. to 8:00 p.m. 

This media spotlight reinforces several pillars of what makes Aroma Joe’s stand out:

• Localized brand storytelling: The “barista at the window” approach makes our customer interactions memorable — something that big chains often lose.

• Early season rollout: Launching seasonal drinks ahead of the curve shows agility and confidence in our product development.

• Strategic market expansion: Being the first in NY gives us a foothold in a new region — and opens doors for further growth.

This kind of press is validation: when local media recognizes us for doing something different, it helps with brand awareness, recruiting, and consumer trust.

Check out the original article on WNYT:
Local coffee shop serves up fall flavor with a pop